Advertising and Sponsored Content

This page is a draft for counsel and for any future advertising sale. It is not an offer of inventory.

Launch

No story on the site at launch is sponsored, and no vendor paid for inclusion. The technology stack guide is an editorial selection. It is alphabetical inside each category, it is not a ranking, and the story says so.

If we sell advertising later

An advertisement will look like an advertisement. A sponsored story will say sponsored in the kicker, in the byline area, and in the URL’s labeling on the page. It will not sit in the news template unlabeled. Staff will not call a sponsor “a partner of the newsroom” in a news story.

Editorial stories are assigned by the desk. A sponsor does not approve them, does not see them early in exchange for a placement, and does not buy a position in a guide. A funding story about an advertiser, if one ever runs, is reported the same way as a funding story about anyone else, and the advertising relationship is disclosed on that story.

Inquiries

Advertising mail goes to hi@freightbrokernews.com with the subject Advertising. It is not a news tip. News tips go through Submit News.

Counsel should review this policy before any campaign is sold.